2020 Webinar Schedule

Sponsored by our partner – Service Roundtable

All Webinars begin at 12:00 pm EST and will commence for approximately 45 minutes.

January 22, 2020     Training to Turbocharge your Technicians

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A new year is upon us, so how do I motivate my technicians? This webinar will teach you how to build a year round training program and curriculum that will take your technicians to the next level.  Presented by Matt Michel, Service Nation President and Contracting Business Hall of Fame Member

February 19, 2020   Recruiting 101      

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You can’t grow your business if you can’t find, hire and keep the right people.  Why is it that some companies can’t find qualified personnel while other  companies always have a flood of applications and get to pick and choose?  Why are some companies always fighting the turnover battles, while other companies routinely keep their best employees for 20-30 years?  Learn how to build a recruiting pipeline, attract the kind of employees you want, and keep them with you for  years.

Presented by David Helmer, CFO Service Roundtable and HVAC Industry Influencer.

March 18, 2020       Boomers, Exers & Millennials in the Workplace, Oh My!     

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As Boomers work longer and more millennials enter the workforce, a company is often a mixture of employees with different perspectives and values.  This session will define who the different generations are and what has influenced each.  The focus will be on what motivates each generation and how to work with and accommodate these differing perspectives and values.

Presented by Vicki LaPlant – Service Roundtable Business Coach

April 22, 2020        You Don’t Sell HVAC – You Manufacture Comfort How to Beat the Low Cost Competition   

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Companies don’t make money and customers don’t receive comfort when marketing and sales strategies are based on low price.  What limits a company’s ability to increase sales and profits is labor capacity so why should a company burn the most precious resource it has; its labor on jobs that don’t return good profit.  What limits a customer’s comfort is the quality of the installation.

This seminar will discuss how to create a company strategy based on selling itself, its uniqueness, its quality, its culture, its products, its services and its people.

Presented by Vicki LaPlant – Service Roundtable Business Coach

May 20, 2020           Business Advice for Service Contractors –

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What We All Wished We Knew When We Started!

Presented by Matt Michel, Service Nation President and Contracting Business Hall of Fame Member

September 16, 2020    Home Show Marketing   

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Home shows can be powerful lead generation tools, but only if they are worked correctly.  Learn how to get the most out of your next home show.

Presented by David Graham Service Roundtable Director of Alliance Training

October 21, 2010          Industry KPI’s – What Are They & How to Achieve Them?       

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A company should always measure its performance against itself, but industry Key Performance Indicators specify the ball park in which the game is played.  This seminar will provide the current KPIs that a company should be tracking and provide ideas on how to improve them.

Presented by Vicki LaPlant – Service Roundtable Business Coach

November 18, 2020    The Power of Positive Pricing       

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Pricing is an essential part of the marketing mix.  Used properly, pricing can enhance the top line and the bottom line.  Positive pricing takes a retail approach for service businesses.

Presented by Matt Michel, Service Roundtable President and Contracting Business Hall of Fame Member

December 16, 2019           Maximizing Your Mobile Billboard   

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The most powerful marketing medium available to a contractor is the service truck.  Learn how to get the most advertising and branding bang from your fleet of mobile billboards.

Presented by Matt Michel, Service Roundtable President and Contracting Business Hall of Fame member